Our Story

We aspired to create a company that could accompany your family’s precious memories. Enter Sand Mother. We want you to look back at family photos, and remember Sand Mother items as your little one’s outfit of choice. 

The idea for Sand Mother came to me when I journeyed through photos of me and my husband. The timeless clothes we had chosen were set against a backdrop of our favourite places: lively, vivacious and all different. They created an aura of endlessness, matching their surrounding with ease. 

I thought baby clothes should also reflect this sentiment. Sand Mother is for parents who classify their own style as minimalist and effortlessly chic- we are after creating clothing that withstands the test of time. We want to make your mini minimalist feel comfortable in our soft, cosy, and long-lasting creations, and we want to make you feel good about your purchase. 

Our clothes are made by meticulous craftsmen, who use high quality organic cotton to produce soft-to-the-touch creations that are perfect for the delicate skin of your baby. The products are made in a family-owned and operated facility in Europe, and we source our materials from a carefully selected list of other family-owned companies. In this way, we have all become one big happy family! 

In our collections, we pay close attention to gender-neutrality. We believe that this allows you to pass your favourite items on and also helps you match between different items with ease. Our collections use beautiful earth tones to complement our minimalist style. The high-quality natural detailing always adds something a little extra to catch the eye.